BânLâm
Pei-Che Lin 2025



BânLâm is a touring theater troupe 
that brings Minnan folklore to life 
for the whole family, fostering cultural pride and lasting memories.

 


Why BânLâm?


People with Minnan roots in Taiwan have faced challenges passing down their heritage, as colonization and shifting regimes created multiple gaps in cultural education. This has led to identity confusion and a growing disconnect between generations.

We’re here for parents who care about their children's cultural education.


How Does BânLâm Help?



We offer:
・Engaging shows that turn folk tales into unforgettable learning experiences
・Opportunities to create cherished family memories
・Folk story-inspired products that captivate kids' interest

We believe culture is passed on through shared memories, not memorization. When children explore tradition with loved ones, it becomes part of who they are—something to cherish and carry forward.


Branding: Rooted in Tradition


The name "BânLâm" comes from how we say "Minnan" in our language.
Just as our name is rooted in culture, our branding philosophy respects tradition and draws inspiration from its essence to create something meaningful that connects with the contemporary world.





Where Tradition Meets Today


We honor tradition while bridging it to the modern world, focusing on transforming tradition into forms suited for the next generation.
Our character illustrations bring folklore to life in a way children love.


Products and Services


BânLâm offers three services that introduce traditional culture to children, helping them reconnect with their roots through shared family experiences.

Touring Stage & Market
Live folk story shows and merch booths in Taipei parks—fun cultural moments for families.

Free Folk Animations
Short YouTube animations turn Minnan folk heroes into kid-friendly characters.

School Programs
We partner with preschools to deliver tailored folk story shows and teaching materials, making cultural education playful and accessible in the classroom.


Business Model:Pricing & Value Exchange


Ticket Pricing:
Adult tickets: $24, children’s tickets: $10, with family bundles available. We price with care to help families connect and rediscover tradition.

Value Exchange:
With Families
Families enjoy cultural experiences that spark curiosity and learning. Their support fuels our team.
With Schools
We offer cultural tools to enhance classroom learning. Schools help us reach more children and grow cultural roots early.


Why BânLâm Stands Out



Taiwan’s cultural market has long missed a solution that blends engaging family experiences with cultural learning.
BânLâm steps in to meet this need—offering a unique opportunity to lead in this space.


Check out my Venture Presentation

Pei-Che Lin Contact: banlamtheater@gmail.com